Summary
In Fall 2023, I had the opportunity to become a contextual design student for the NWPA Innovation Beehive Network. A team and I worked with Erie United Methodist Alliance (EUMA) to design an identity for their Heart to Heart program, a monthly giving program for people to donate essential items, update their brand guide, and create an aerial–sized shelter map that locates all of the shelters and other buildings. The biggest issue they had was the inconsistency of their branding.
Design Team
Creative Lead | Paige Crawley
Creative Content Lead | Hope Yablonski
Collaboration Lead | Kayley Rutkowski
Communication Lead | Maddigan Bless
Production Lead | Brianna Signorelli
Presentation Lead | Mia Parise
Visual Research
Process work | Identity Sketches
Final Logo
Logo Credit | Hope Yablonski
The logo consists of a house, that leads to a road towards home. The idea of connection with all of the shelters, home, and community. Even though the majority of the Heart to Heart Identity was based on my design inspiration, all of us as a team ended up changing the font to Merriweather and Cabin to match the branding for EUMA.
Brand Guidelines
After the completion of the Heart to Heart logo, our team then split into two groups to create the rest of the deliverables the client requested. One team would update the brand guide and another would create the areal sized map. I was on the brand guide team.
TEAM | Paige Crawley, Hope Yablonski, Maddigan Bless
Process Work | My version of both assets and Brand Guide
Patterns and asset ideas originating from the Heart to Heart identity.
My spread ideations of the brand guideline.
Final version of Brand Guide (Pages)
Eventually, the rest of us in the brand guide team combined all of the assets from each of our roughs and and created a finalized, updated brand guide for EUMA.
Date Completion | Fall 2023
Art Direction | Cassandra Reese, Scott Gladd
Institution | PennWest Edinboro University
Typeface | Merriweather, Cabin
